Keynote: Forecasting the Future in a Time of Tariffs – How to Future-Proof your Business!

We’re excited to welcome Keven Prather to ATMOsphere America 2025. The session will explore how tariffs – and the threat of tariffs – are impacting the future of the natural refrigerant industry and outline steps to future-proof businesses. It will address the uncertainty tariffs bring to the full supply chain, who is most affected, and the key impacts on the HVAC&R and natural refrigerant sectors. 

Strategies for navigating these challenges will be discussed, including tools for identifying opportunities and threats, as well as a look at major competing industry trends.

Keven Prather, CFBS, Co-Founder, Liminal Partners

Prather brings over 25 years of experience guiding business owners through succession planning and multi-generational wealth transitions. A decorated U.S. Coast Guard veteran and certified family business specialist (CFBS), he is a best-selling co-author and frequent contributor to HVACR Business magazine, with extensive involvement in industry and nonprofit leadership roles.

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New case studies

Bill Jongsma, Owner, William & John Jongsma Dairy; and Jim VanderGiessen Jr., CEO / Co-Founder, Damon Reed, COO, Sergio Romero, Refrigeration Engineer, Pro Refrigeration | How Farms Benefit from Switching from Traditional Synthetic-Based Chillers to PROGreen CO₂ Systems

Senthilkumar K. Shanmugam, Technical Program Manager –  CO₂ Center of Excellence, Hillphoenix | A Successful Installation of CO₂ in Puerto Rico and Energy Comparison to an Existing HFC System